I received this promotional email from the local FNAC. The message reads: BE THE FIRST TO HAVE IT! — the Fnac stores in Valencia, Alicante, Marbella and Málaga will open in advance at 8:00 am on Friday, March 23. Come have breakfast with us!

They’re obviously talking about the new iPad; as Apple announced on March 7, the iPad would be available in the US and a few other countries on March 16, followed by many other countries on March 23. What I find rather interesting is that — as you can see for yourselves — the iPad is never specifically mentioned in the ad. There’s just a hint, the open package, nothing more. They simply assume people know. I think all this sums up quite nicely the kind of power the iPad (and Apple) has achieved by now.