You know why? The ZenBook UX305 is basically a black (or white) version of Apple’s MacBook Air.
Even the ZenBook’s feet are similar to those usually found under MacBooks:
And Asus’s ZenBook UX305 page (if you manage to navigate it correctly, I had to scroll using the arrow keys, it was too fast using the Magic Mouse or my MacBook Pro’s trackpad) has indeed a very Apple-esque way of presenting the ultrabook.
PC makers can mock Apple all they want, but design-wise I still haven’t seen anything truly original or innovative coming from them first.