40 years of Apple: some personal moments

Tech Life

2 kinds of people

Apple has been in my life for a long time, years before actually owning an Apple computer. I got interested in computers after I was given a Commodore VIC-20 as a Christmas gift. I started reading computer magazines immediately afterwards: those were the years when news stands were getting crowded with technology-related magazines, and lots, lots of publications offering games on cassettes for 8‑bit computers like my VIC-20 or the Sinclair Spectrum, TI-99/4A, Tandy, BBC Acorn, etc. — and of course the Apple ][. I remember wanting an Apple computer since I saw an Apple ][e in person at the home of a family friend. Her son, just a few years older than me, was a real tinkerer, and showed me a lot of cool things he had done with the Apple ][e (sometimes helped by his uncle, who was an engineer.) 

I was definitely hooked, but alas, Apple computers were expensive at the time, and my family couldn’t afford to get one for me. So I waited and waited, using more affordable machines, but mostly buying computer magazines to keep myself up-to-date with that fascinating world. I talked with my friends about Apple in such a knowledgeable way they thought I actually owned an Apple computer. I had to wait until 1989 to start using a Macintosh, and late 1990 to own one. It’s been — and still is — a wonderful ride. Here are a few meaningful personal ‘moments’ involving Apple I have experienced over the years that I would like to share with you.

The first Mac I used

Macintosh SE + LaserWriter
This is not a personal photo, but one I’ve found on the Web on a Japanese blog and decided to borrow to show you how my first workstation looked like. As I wrote in Celebrating 30 years of the Mac, My first Mac wasn’t a Mac I owned, but a Mac I worked on while apprenticing in a small ad agency in 1989. It was a Macintosh SE FDHD (so called because it had a 1.44MB floppy drive and a hard drive, instead of two 800K floppy drives), with 4MB RAM and a 40MB hard drive. The other part of my first Mac workstation was a LaserWriter IINT printer connected to that Macintosh SE. I spent a lot of time working in Quark XPress 2.1. That’s how I got introduced to Desktop Publishing.

When one of the agency’s founders told me I could have the small corner desk with that Mac and that printer all to myself — that is one of the most intense moments in my personal history with Apple’s products. After seven years or so reading about Apple computers, devouring review after review of the various models in the Apple II family, then the Lisa, the first Macintosh, dreaming about having one of these beautiful machines, and finally sitting at a desk with one… It was awesome. It was also amusing seeing the faces of my co-workers when they saw how well I was familiar with the Macintosh despite not having one at home. 

The first Mac I owned

Macintosh Classic and SQ5200
A Macintosh Classic, purchased second-hand in Milan in 1990, with (at the time) 4 MB RAM and a 40 MB hard drive, later replaced with an 80 MB unit. The photo above is of that very Mac, but taken at the end of December 2014. Yes, it still works. I’m sure you can understand how finally being able to purchase your first Mac may have felt. I was truly happy that rainy November day. I remember that all the guys at the second-hand shop were incredibly nice with me: the owner made me a discount on the spot once I told him I was a student, and on a budget, and gave me several copies of old magazines with extra floppies, plus a box of 10 empty floppies “to get me started”. 

The trip home was also memorable: they had put the Classic, mouse, keyboard, cables, floppies and magazines in a cardboard box that was too big for the duffel bag I had brought with me, so they used stick tape to create a pair of handles on the box for me to carry. When I left the shop it was raining hard, so I put the duffel bag over the box to try to protect it. When I finally got on the train home, it was crowded with commuters. I managed to secure a seat for me and the adjacent seat for the Macintosh (it was too heavy and the box too fragile to place it on the luggage rack overhead), and when a woman asked me if she could sit there and remove the box, I said Sorry, no. There are important materials inside. But you can have my seat. My first Mac made the trip home much more comfortably than myself!

The first laptops

PowerBook 150  SoA
My first Macintosh laptop was the PowerBook 150 (image above by Shrine of Apple), purchased second-hand in late 1995 with an external 2x SCSI CD-ROM drive. It’s probably one of the most underrated Macs due to its limited expandability (it notably lacked an external ADB port and a video out port, and had only one serial port and a SCSI port), but I loved its crisp 9.5‑inch greyscale display, and it was a little workhorse overall. It’s also one of the very few Macs I sold. On the one hand, I’ve often regretted selling it; on the other it helped me raise funds to purchase a PowerBook Duo 280c with an external 14-inch Apple Color Monitor and DuoDock II unit for a complete Duo workstation. 

PowerBook 280c

The man who sold me the Duo lived 200 kilometres or so away, and I didn’t own a car yet, so bringing a whole Duo workstation home was another adventure. This time it didn’t rain, and the train wasn’t so full of people, but I was carrying two heavy, bulky bags, and I actually had to change trains: one from the town of the seller to Milan, the other from Milan to the town I was living in. The connecting train was leaving in five minutes when I got to Milan on the return trip, so picture me running from one end of the station to the other with my backpack and two big bags — one carrying the PowerBook Duo, the Duo Dock, the Duo MiniDock, a spare battery, cables and a few manuals, the other carrying the 12-kilogram Display… Not that the stuff was impossibly heavy in and of itself, it was just extremely impractical and uncomfortable to carry in duffel bags. They kept swinging as I ran, hitting my legs in the process, and twice I risked stumbling and falling down. But I managed to catch the train home. I was so exhausted I slept most of the trip! 

But it was worth it. The Duo system was awesome and served me well from 1995 to 2005, when the Duo Dock broke down. I kept using the PowerBook with the MiniDock until it sadly stopped working in December 2014. However, thanks to a generous donor, I have now another PowerBook Duo 280c in working condition, together with a Duo Dock. After twenty years the Duo workstation is back, and I still love its concept.

Going online — the iMac G3

The Future of the Internet  iMac G3
I loved the iMac since day one. That was a time when there wasn’t an Apple keynote being livestreamed worldwide, so I saw it first in photos on Macworld Italia and Applicando, the two Italian Apple magazines I was following then. If memory serves, the first bondi blue iMac I saw in person was in Milan at SMAU ’98 (a computer expo). Like many, I was blown away. 

At the time my main machines were the aforementioned PowerBook Duo 280c, the old Macintosh Classic, and a recently-purchased Quadra 700. Believe it or not, I still hadn’t an Internet connection at home (Internet was still somewhat a luxury in Italy at the time. It has just started to really take off, and there weren’t many affordable service providers). When it became clear that having an email and connecting to the Internet was an important step to take, I thought I should have an adequate computer as well. The only Mac I had with a modem was the Duo, and it was in the Duo Dock. I don’t remember the speed, but I guess it was a 14.4K modem or something. The iMac was an attractive computer. I especially loved its all-in-one form factor, and I didn’t mind the absence of a floppy drive. I had the Quadra and the Duo to handle floppies and SCSI peripherals. (I gave the Macintosh Classic to my dad). And what’s more, the iMac had a 56K modem. In the dial-up era, that was fast.

I had to wait until late 1999 before I could buy an iMac, and therefore access the Internet, but it was worth the wait. The purchase of the slot-loading iMac G3/350 (Blueberry) was another important moment in my personal history with Apple products — it was the first Mac I purchased new and paid in full up-front with the money saved from decent-paying jobs I’d previously done. The funny thing is — I got a better model than the one I had preordered at the shop. That’s because when I decided to purchase the iMac, the first generation of the iMac in 5 flavours (with the tray loading optical drive) was still available. So at the end of September 1999 I ordered a 333 MHz Grape iMac G3, with 32 MB RAM and Mac OS 8.5 included. The shop took my order but told me they were out of stock and I had to wait 2–3 weeks. What I didn’t know was that meanwhile the new and faster slot-loading iMacs were introduced, so yes, I waited almost a month, but for the same money I brought home a Blueberry 350 MHz iMac with 64 MB RAM and Mac OS 8.6.

With that iMac I discovered Internet and started using email. By the way, my very first email address still works today, 17 years later.

The Newton

MacUser 1993
I don’t remember exactly what got me interested in the Newton back around 2000. I didn’t know anyone who owned a MessagePad, nor had I seen one in the wild. Maybe it was some article I read in a magazine, or an old advertisement I saw on the Web. But once I started gathering information, I was fascinated. Then I discovered Grant Hutchinson’s website (its Newton section is still as it was back then) and followed many of the suggested Newton-related links. In short, I had to have a Newton. And I got one, after a long hunt. A nice MessagePad 2000, very well looked after, with lots of accessories. It came in its original box and with the original manuals. For all that, it didn’t come exactly cheap, but again it was worth it. 

It wasn’t collecting what made me seek out the Newton — I really wanted to use it as I would use an iPhone or iPad today. I wanted to have a very portable computer with me when I was out and about. I patiently learnt to write on it to fully take advantage of the handwriting recognition, and once I did that, the Newton has been an inseparable device. I’ve connected to the Internet via dial-up with it, sent faxes, managed email and my calendar, read books, wrote a couple of stories on it; but most of all I’ve taken lots and lots of handwritten notes. I still use it today. (Well, that MessagePad 2000 is now with my wife; I’ve since upgraded to a 2100 and I also have an eMate and an Original MessagePad.)

I could tell many funny Newton-related anecdotes, but in the end they all involve someone in a public place spotting my MessagePad, approaching me, and mistaking the device for something else: “Ooh, is that the new ebook reader Apple has introduced?”, “Excuse me, is that an iPad prototype?”, “How can Apple make notebooks that small?” [This was a guy who saw me on the train with the MessagePad in landscape orientation and the Newton Keyboard connected to it], “Cool, a black iBook!” [a student at a local library, sitting across the table from me, who saw my eMate 300 open from behind, but then got confused when he saw the green-backlit greyscale screen] — and so on and so forth.

Collaborating with Macworld Italia

Through common acquaintances, around 2001 I met Enrico Lotti, then chief editor of Macworld Italia magazine, and the editorial staff. It was truly great to finally meet people I had been reading for years, and giving faces to names. It was even better when I was given the opportunity to collaborate with the magazine, mainly by translating/adapting articles published on Macworld USA and UK, and writing the occasional software or gadget review. 

The single product I’m most proud of is a special Extra issue that was published in Autumn 2002. It was about 100 pages, and I took care of it almost entirely. It came with a CD-ROM full of essential shareware.

Macworld Extra 2002

It was basically the Italian version of Total OS X, a Special Spring Issue of Macworld USA.

Another small publication I’m proud of is a book I co-authored in 2005 with a major name in the Italian Mac community, Luca Accomazzi; someone I had been reading since about 1984 and had always held in high esteem. The book was a Macworld guide on Apple laptops, Il Libro dei Portatili Macintosh, and included tips on their care and maintenance:

Libro portatili

The Book on Macintosh Notebooks — All you need to know about the PowerBook and iBook: Accessories, Software, Maintenance, Wireless solutions, Upgrades.

The 2000s were an unforgettable era for me, for many reasons. It’s indirectly thanks to Apple that I got to meet many interesting people in the Italian tech publishing press and environs. I remember many conversations, late night sessions, the experience in the PowerBook Owners Club; I remember people — like Lucio Bragagnolo — whose name I had only seen in magazine articles or books, now chatting with me and considering the idea of writing stuff together.

My first iPhone was the second iPhone

I’ve said it countless times: my favourite Steve Jobs’s keynote is when he introduced the iPhone in January 2007. The unveiling was memorable and, thanks to Jobs’s effective secretiveness at the time, people didn’t have much of a clue about the iPhone’s shape or features until Jobs showed it and demoed them on stage. The moment I saw what the iPhone could do, I knew it had to be my next phone. But the wait was excruciating. The original iPhone, which went on sale in the United States in June 2007, only came to Europe in November 2007 — and only in France, Germany, and the UK. Ireland and Austria followed in early 2008. I hoped Spain and Italy would be next, instead I had to wait for the next iPhone, the iPhone 3G. 

It was another memorable hunt. Some units arrived in Spain in mid-July 2008, but people assaulted the few Movistar shops which had some units in stock (Movistar was the mobile provider exclusively offering the iPhone at the time). I remember visiting dozens of places to ask for availability information and whether it was possible to preorder. I eventually got my iPhone in September 2008 after finally being able to preorder one — and having no choice but to opt for the white one if I wanted 16 GB of storage. Apparently, everyone wanted the black one, no matter if it was an 8 GB or 16 GB model. After all the paperwork was checked and all my signatures were on the right dotted lines, when they finally gave me the white box with the iPhone, I was so happy I did something I don’t normally do — I asked my wife to take a picture of me holding the box:

iPhone 3G purchase

That iPhone 3G lasted me quite a while, from September 2008 to May 2011, when I got an iPhone 4 which in turn lasted me even longer, until March 2015. What can I say? In my experience, iPhones have been as long-lasting and reliable as the sheer majority of Macs I’ve owned over the years. 

When I eventually got some Mac models I had wanted for years

If you’re a long-time Mac user like me, you surely know the feeling. A new Mac is introduced, and you’d love to get it right away, but you can’t. Maybe because it’s out of your budget, or because you really don’t have the space, or maybe there are other expenses demanding priority… Time passes, and that Mac becomes your little Moby Dick. “One day I’ll get you,” you mumble to yourself when you see it in an old ad, or mentioned in an article, or when another Mac collector friend brags about purchasing it for a song at a local garage sale.

You also know the feeling when you finally get that ‘dream’ machine. The three Mac models I’ve looked to obtain for a long time have been the Macintosh Colour Classic, the Power Mac G4 Cube, and the iMac G4. 

Colour Classic B&W
I had wanted a Colour Classic since seeing one at an Apple authorised reseller in late 1993. I acquired one… in 2001. There was a retrocomputing fair outside Milan, with a lot of people selling vintage computers and accessories. After looking around for a while, I found a nice seller who had a Colour Classic in perfect condition. He didn’t want much because he was not sure the Mac was working properly. “I think it doesn’t turn on anymore,” he said. I imagined it was a faulty power supply; I asked him if we could connect the Mac to a power outlet anyway, and he agreed. We brought the computer to another stall with a few free power outlets, connected it, flipped the power switch on the back and nothing happened. At that point I still wanted it, because it was in great condition, and I knew a guy who could repair it, but I asked the seller to lower the price further because “now it’s clear the Mac doesn’t work”. Just as those words came out of my mouth, a suspicion entered my mind. Something I’d verify after returning home with my conquest. Long story short: I purchased the Colour Classic at a fairly cheap price, brought it home, and found out that my suspicion was true — the Mac did work. You see, it’s not enough to flip the switch on the back of that Mac to turn it on, like on other compact Macs. To power on a Colour Classic you also have to attach a keyboard with a soft power switch… I was understandably ecstatic to find out that the Mac worked perfectly after all.

Power Mac G4 Cube system
As for the Cube, well, I didn’t care much about performance or limitations. I wanted one since its introduction in July 2000, but it was definitely out of my budget. While you could attach a Cube to a VGA monitor, the ideal thing was to have the complete system as shown in the image above. Finally, in 2006, my wish would come true — but piece by piece. It took me a long time, and now I’m almost there. I first purchased on eBay a good Cube unit for a low price, but it came without power supply. I got it a month later. As for keyboard and display, I used an old 17-inch CRT VGA display, and my old iMac G3’s keyboard and round mouse. Finally, in early 2008, I added a wonderful 22-inch Cinema Display, and the proper black Pro Keyboard and Pro Mouse only came very recently. I’m still looking for the Cube speakers, though.

IMac G4
I’ve talked about my personal history with the iMac G4 and how much it has meant to me to finally receive one on my System Folder blog. Read the whole story there, if you’re interested. 

The kindness of strangers

As a final chapter of this long (but still incomplete) walk down memory lane, I wanted to thank all the people, all the Apple enthusiasts I’ve crossed paths with in these last thirty years or so. You are too many to be mentioned by name, but you know who you are. The Apple community has been so kind and great with me — people who helped me offering technical assistance or advice, people who helped me find Mac accessories I needed, people who very kindly donated me entire systems or devices, people who gave me opportunities like translating Apple-related books (I did part of the Italian translation of David Pogue’s Mac OS X: the Missing Manual [Jaguar edition], among other things), or contributing to guides and books on Apple’s history, or even to work at the Italian branch of Apple Computer Inc. (!) 

I have developed a few good friendships with some of these kindred spirits, and that — geeky tales and anecdotes apart — is what matters most to me in the end. So cheers, Apple. Thank you for everything, and here’s to 40 years more of that!

The Macs Apple was selling in 1996

Tech Life

In recent times I have often seen mentioned a specific moment in Apple’s history — when Steve Jobs came back in 1997 and started streamlining the Macintosh product line as part of the plan to save the company from bankruptcy. This bit tends to surface every time Apple introduces new hardware; there’s always someone pointing out how today’s Apple is slowly reverting to the chaotic product line the company had around 1996, before being simplified by Steve Jobs.

But just how chaotic was the Macintosh offering in 1996? I was already a Mac user then, and keeping up-to-date with Apple and tech news in general. I remember product announcements and various reviews in computer magazines. It’s easy to see, in retrospect, the huge amount of Apple hardware that was available twenty years ago compared to the post-Jobs order in the early 2000s. At the time things felt a bit different, perhaps in part due to the fact that Apple kept discontinuing Mac models and introducing new ones at a sustained pace. Another thing to consider is that not all Mac models introduced at the time were available everywhere. 

Anyway, I thought it would be interesting to offer an overview of the Macintosh models Apple was selling in 1996 and make a few related observations. In a nutshell: there was some level of organisation in what many have called the chaos of Macs available back then, and despite the long list of Mac models, the families and form factors were just a few; one of the main causes that generated confusion in the Macintosh product line was the frequent rebranding, and the progressive meaninglessness of the Performa line as the consumer choice versus the Power Macintosh as synonymous of ‘Pro’ machine.

The long list

The following is a list of Macintosh models that were available in 1996. Of course, very few of these were available throughout the whole year. As I said earlier, there was a lot of coming and going. Various models were discontinued in Spring 1996, others were introduced at the same time, and so on. Still, if you keep in mind that many of these models came at least in two processor speed and storage flavours, that made for a lot of machines to produce.

(All Macintosh information was collected via the ever-useful Mactracker)

Desktops

LC
  • Macintosh LC 580 (discontinued April 1996)
Performa
  • Macintosh Performa 560 (discontinued April 1996)
  • Macintosh Performa 580/588CD (discontinued February and May 1996)
  • Macintosh Performa 5200 series (discontinued April 1996)
  • Macintosh Performa 5260/5270 (introduced April & October 1996, discontinued February 97)
  • Macintosh Performa 5280 (introduced November 1996, discontinued June 1997)
  • Macintosh Performa 5300 series (discontinued between May and August 1996)
  • Macintosh Performa 5400 series (introduced April 1996, discontinued Feb/Sept/Dec 1997)
  • Macintosh Performa 6200 series (discontinued August 1996)
  • Macintosh Performa 6300 series (discontinued between September and October 1996)
  • Macintosh Performa 6360 (introduced October 1996, discontinued October 1997)
  • Macintosh Performa 6400 series (introduced August 1996, discontinued August 1997)
Power Macintosh
  • Power Macintosh 4400 (introduced November 1996, discontinued February 1998)
  • Power Macintosh 5200 (discontinued April 1996)
  • Power Macintosh 5260 (introduced April 1996, discontinued March 1997)
  • Power Macintosh 5400 (introduced April 1996, discontinued March 1998)
  • Power Macintosh 6100 (discontinued May 1996)
  • Power Macintosh 6200 (discontinued July 1996)
  • Power Macintosh 6300 (Only sold in Asia, while the consumer equivalent, the Performa 6300, was sold in North America. Introduced July 1996, discontinued October 1997)
  • Power Macintosh 6400 (introduced October 1996, discontinued August 1997)
  • Power Macintosh 7200 (discontinued March 1996)
  • Power Macintosh 7215 (introduced January 1996, discontinued February 1997)
  • Power Macintosh 7500 (introduced August 1995, discontinued May 1996)
  • Power Macintosh 7600 (introduced April 1996, discontinued November 1997)
  • Power Macintosh 8200 (introduced April 1996, discontinued March 1997)
  • Power Macintosh 8500 (introduced August 1995, discontinued February 1997)
  • Power Macintosh 9500 (introduced May 1995, discontinued February 1997)

Laptops

  • PowerBook 190/190cs (discontinued June/October 1996)
  • PowerBook 550c (Released only in Japan. Discontinued April 1996)
  • PowerBook 5300 series (introduced August 1995, discontinued October 1996)
  • PowerBook 1400c/cs (introduced October 1996, discontinued November 1997)
  • PowerBook Duo 2300c (introduced August 1995, discontinued February 1997)
  • PowerBook Duo 280c (discontinued January 1996)

Servers

  • Workgroup Server 6150 (discontinued April 1996)
  • Workgroup Server 7250 (discontinued March 1996)
  • Workgroup Server 8550 (introduced February 1996, discontinued April 1997)
  • Network Server 500 (introduced April 1996, discontinued April 1997)
  • Network Server 700 (introduced September 1996, discontinued April 1997)

By form factor

Here are the same Macintosh models, but divided by form factor. As you can see, things look a bit less chaotic:

1996 Macs by form factor

A few observations

  1. Looking at the image above, you’ll see that desktop Macs (I’ve included the towers to simplify things) came in nine different form factors, while today there are only three: the Mac mini, iMac and Mac Pro. But it’s fair to point out that the Apple Network Server was a niche, short-lived product[1], and that the form factors of the Macintosh LC 580, Performa 560/580/588, Power Macintosh 6100/Workgroup Server 6150 were on the way out, all discontinued between February and May 1996.
  2. Therefore we could group the remaining Mac models — and give a bit of a structure to the whole offering — like this: 
    • A desktop all-in-one solution (Performa 52xx/53xx/54xx series; Power Macintosh 52xx/54xx)
    • A desktop, more expandable solution, with a ‘Consumer’ variant (Performa 62xx/63xx; Power Macintosh 62xx/63xx), and a ‘Prosumer’ variant (Power Macintosh 72xx/7500/7600; Workgroup Server 7250)
    • An even more expandable solution, in tower form factor, again offered in a consumer/mid-range variant (Performa and Power Macintosh 6400), and in an even more expandable ‘Pro’ variant (Power Macintosh 8200/8500/9500; Workgroup Server 8550)
    • A much less varied portable solution, with a single entry-level model (the PowerBook 190, one of the last Motorola 680x0 machines), and the PowerBook 2300c and PowerBook 5300 line positioned as the ‘Pro’ machines, with the 5300 replaced by the better, more powerful 1400 in late 1996.
  3. Yes, it is a crowded space. The strategy behind this offering seems to be “Let’s try to cover every possible point of the spectrum, with regard to form factor, expandability, target audience, etc.” This of course led to confusion, because there were some Macintosh models just as powerful as others, but coming in a different shape, or with one less card slot or expansion bay. And also because there were many Macintosh models delivering a similar performance. There was a lot of differentiation and little differentiation at the same time, so to speak.
  4. The Performa line wasn’t a bad idea on paper: “Let’s make a clear, recognisable, affordable consumer product line”.[2] The disaster came in the execution, especially around this era, 1995–1997, with entire series of ‘Performa’ and ‘Power Macintosh’ machines that were essentially the same, but with different labels, e.g. the 5200/5400 series and the 6200/6300/6400 series. There were even Performas, like the 6200/100 (with the faster PowerPC 603e CPU at 100MHz), that were slightly more powerful than their Power Macintosh counterparts (6200/75). Or take the Power Macintosh 6400, that was a rebranded Macintosh Performa 6400 that was sold to education markets only — one would expect the Performa to be the education model, and the Power Macintosh to be the ‘pro’ model. Instead of helping people figure out what was the best Macintosh for their needs, names were becoming meaningless, and form factors not distinctive enough.
  5. By the way, today’s Mac product line — while definitely more simplified, with very distinct form factors — has a somewhat similar blurring of the lines with regard to performance. The Mac mini may be positioned as the entry-level desktop Mac, but the current top-of-the-line 2.8GHz model can definitely be used for professional applications, and if configured with the 3GHz i7 processor can be more powerful than a 21.5‑inch iMac. Similarly, the Retina 5K 27-inch iMac in its best configuration reaches Mac Pro-comparable performance (though it offers less expandability). If we move to the portable sphere, we have a slightly more defined space, with the MacBook Air and MacBook being consumer machines in different ways (the Air has more CPU power, but not a retina display; the 12-inch MacBook is the exact opposite, a bit less powerful but with a retina display), and then we have the MacBook Pro line. In 1996, the Duo 2300c was the MacBook Air of the time, while the PowerBook 5300, and especially the 1400 that came after, were the MacBook Pros.
  6. Lastly, another thing that contributed to the chaos of Apple’s product offerings, in my opinion, was the slew of other hardware Apple was selling: 
    • The Newton family of products
    • The QuickTake line of digital cameras
    • Two different lines of monitors (Multiple Scan and AppleVision)
    • Printers: the StyleWriter and Color StyleWriter line of inkjet printers, and the LaserWriter/Color LaserWriter line of laser printers
    • The Color OneScanner line of flatbed scanners

    That is a lot of hardware to manage.

  7. Today, Apple doesn’t sell printers, scanners or digital cameras, and as for the monitor, the choice is rather limited. Still, if you count how many iPad, iPhone, and Apple Watch models and colour combinations Apple offers, well, it’s just another chaos, albeit much more organised and purposeful. More importantly, it’s a ‘chaos’ which today’s Apple can absolutely afford.

 


  • 1. Yes, pedants out there, the Apple Network Server was not a Macintosh, I know that. I added it anyway because, despite not running Mac OS, it was still a computer Apple was selling at the time. ↩︎
  • 2. Though I always wondered about that silly name: Performa suggests performance, something more ‘pro’ than an entry-level product. At least the Macintosh LC family was more honest as a consumer proposition: dependable, affordable machines, with LC meaning low cost. ↩︎

 

f.lux, Night Shift, and sleeping better

Tech Life

Glenn Fleishman, in an article at Macworld titled iOS 9.3: The new Night Shift feature probably won’t help you sleep better:

In fact, this feature likely will have little or no effect on most people. Apple hasn’t misrepresented any of the science, but clinical work done to date doesn’t point a finger right at mobile devices or even larger displays. Night Shift also can’t remove enough blue to make a difference if that color is the culprit. And blue light may not be the trigger it’s been identified as. While researchers haven’t tested the new feature yet, several factors add up to at best a placebo effect and a reminder to power yourself down.

The article is well worth a read. I just want to report my experience on the matter, an experience that leads me to believe that tools like f.lux and the Night Shift feature in iOS 9.3 can, in fact, be effective. All I can offer is anecdotal data, but I don’t think the benefits I’ve noticed are simply the result of a placebo effect.

I’ll talk about f.lux, because none of my iOS devices supports Night Shift — both my iPad 3 and iPhone 5, despite running iOS 9.3, are 32-bit devices.

I first installed f.lux on my MacBook Pro in late 2009. It came as a trusted recommendation from a night owl friend who told me he had started noticing much less eye strain immediately after trying the software. I was sceptical at first, but figured it wouldn’t hurt to give it a try. 

Now, this is probably going to sound like a sponsored testimonial, but hear me out. 

Since I started freelancing around 2000, my daily schedule and habits have been severely disrupted. Before, when I had to go to university or to a workplace by 8:30 in the morning, I typically went to sleep at 11 PM to wake up at 6:30–7 AM, more or less. As soon as the reason to wake early in the morning went away, and the freelancing demanded I stayed an increasing number of hours at my computer every day, I quickly turned into a night owl. I went through a terrible period of overwork, staying up until 5 AM to get up at 9:30 and go on with my work assignments. Since I’ve always worked with text, that means staring at words on a white electronic page for hours, and well into the night. You can imagine the effect on my eyes, eyesight and sleep. There were periods where the fatigue reached such a point that I started wearing sunglasses when working at my Mac at night. 

As for sleep, the problem wasn’t insomnia — I never had issues at falling asleep, thank goodness. In fact, I often go to bed so tired that it takes me like two minutes to fall asleep once I’ve acquired my ‘sleeping position’. The problem, before switching to f.lux, was the quality of my sleep. Sometimes my sleep got fragmented by waking up three or four times during the night (well, morning); sometimes, despite going to bed extremely tired, I would wake up after three hours and couldn’t get back to sleep no matter how hard I tried; sometimes, despite sleeping seven-eight hours, I would get up the following morning feeling more tired and unfocussed than the day before. 

You’re free to believe what you want, but after one week of using f.lux on my Mac, the eye strain was completely gone. My eyes stopped ending up bleary and teary at night, but most importantly my sleep got better too, generally speaking. I still experience the occasional bad night, but that usually happens when I sleep less than six hours. All those sleep disruptions mentioned in the previous paragraph have rapidly vanished since I started using f.lux.

Now, you might wonder: Are you sure it’s thanks to f.lux that you’re feeling better at night?

I’m quite sure, because a few months ago I did a little experiment: I disabled f.lux for two weeks. The eye strain returned almost instantly, and the quality of sleep started deteriorating from the second night on. Going back to f.lux was a relief. I know, perhaps it’s all auto-suggestion. Perhaps a more scientific way to conduct my test was to stop using f.lux for a longer period and see whether my sleep re-adjusted in the long run after the initial ‘shock’. But that second week without f.lux was hard: I had forgotten how bad reading and writing at 4 AM was. I experienced a similar drop in quality of sleep and increase in eye strain when I tried using my iPad as primary machine, and that happened before I could sideload f.lux on my iPhone and iPad. Sure, the fatigue and general disruption weren’t that severe — a 9.7‑inch display without f.lux isn’t as dazzling as a 24-inch widescreen monitor at 4 in the morning, but still, the negative effects were perceptible.

I am well aware that this is just my experience, and not scientific research. It could all just be a placebo effect for all I know, although it’s strange how my eyes get sore and teary every time I don’t use f.lux — e.g. when I happen to do some photo editing late at night, and I keep f.lux off for obvious reasons — while they remain well-rested when f.lux is enabled and I’m writing at 5 AM. And I don’t think that quality of sleep is something I can subconsciously control, so there must be some external factor to take into account for my much improved sleep these past years. Maybe the use of f.lux has just been coincidental, but what matters to me is the outcome — a better sleep.

Looped in

Tech Life

Let’s start from the end. To those tech writers ‘bored’ and ‘disappointed’ by the event: what is wrong with you? What did you expect from a one-hour minor event? (‘Minor’ due to the venue Apple chose, its own Town Hall). I’m with Gruber on this: That the event was held in Town Hall and not a larger venue was a signal that Apple wasn’t going to unveil anything spectacular. It’s not reasonable to expect the spectacular from every single event.

Were you bored? Take your grudge to the rumour industry. In recent years, major rumour sites have reached an impressive level of accuracy, and it’s practically impossible to get to the date of a scheduled Apple event being completely spoiler-free. This saddens me. I understand that speculation and rumours are important to keep the tech news landscape interesting, but I sorely miss the days when you had little to no idea about what Apple would introduce; or, if you had, you didn’t know anything about the definitive shape of a product. (I fondly remember Jobs introducing the iPhone and the MacBook Air, for example).

But sometimes I’m happy when the rumour industry gets certain details wrong. According to recent rumours, for instance, the iPhone SE was supposed to share the same curved edges of the iPhones 6(s) and 6(s) Plus, and the same hardware buttons’ placement. I was relieved to see that Apple chose a more conservative approach, retaining both the design and button placement of the iPhone 5s.

A friend messaged me after the event, asking So, what did Apple mean with that “Let’s loop you in” tag line? Not that I typically give much thought to these event tag lines, but I chose to read it this way: what’s been announced and introduced on 21 March is meant to entice people who have been sort of kept out of a loop — i.e., people who still prefer a smaller iPhone than the 6 line, and people who loved the idea of an iPad Pro with that gorgeous Apple Pencil, but didn’t want a device that big. Not to mention people who may have been interested in an Apple Watch, but still felt $349 to be a steep entry price (during the event, Cook announced that now the most affordable Apple Watch — the 38mm Sport edition — will start at $299).

The iPhone SE

And yes, I was one of those people; and yes, what Apple did with the iPhone SE certainly makes me feel ‘looped in’. It’s as if a feature wishlist for my next iPhone materialised before my eyes. After handling the 6(s) and 6(s) Plus, while appreciating certain features (speed, display, camera performance, 3D Touch), I found myself disliking both the size and design — those ugly lines at the top and bottom of the phone’s back, the camera bump, and the ‘flattened soap bar’ shape that almost made me drop an iPhone 6s at the local Apple Store. I really wanted the power of an iPhone 6s in the body of a 5s, and that’s exactly what the iPhone SE delivers.

One of the things I tweeted after the event is that the iPhone SE feels like the iPod Classic. What I mean is that, just like the iPod Classic, the iPhone SE appears ready to attain a similarly iconic status. The iPod Classic is the iPod concept at its most quintessential. And so, I think, will be the iPhone SE. It’s the most well-balanced iPhone, design-wise, and I strongly disagree with those who find its design ‘old’: visually, it has a timelessness that the bigger 6(s) and 6(s) Plus definitely lack. From a usability standpoint it handles unquestionably better. It feels great in the hand, the grip is firmer than its bigger siblings’, it can be used without a case and it doesn’t feel like it’s ready to slip away from your hands when you use it one-handed or when you’re taking photos. 

In short — yes, my next phone will be the iPhone SE. In his article, Biggie Smalls, Nick Heer observes:

I’ve always been a fan of the 5S’ form factor, too — to my eyes and hands, it’s the prettiest and most comfortable iPhone ever. But the drawbacks of an SE are not insignificant, compared to a 6S: its display panel isn’t as good, the cover glass isn’t as durable, the Touch ID sensor is the much slower first-generation version, it doesn’t have 3D Touch, and it isn’t available in a 128 GB storage configuration. These are all deal-breakers for me, though they may not be for you.

All those are certainly not deal-breakers for me, nor for those people who come from an older iPhone model. I currently have a 32 GB iPhone 5, so the SE’s display panel is likely to be better; the cover glass is probably the same, which is fine by me; it might have a first-generation Touch ID sensor, but given that my iPhone doesn’t have one, it’s still a great improvement; the lack of 3D Touch is a non-issue for the way I use my iPhone; and as for storage, while I strongly believe Apple should get rid of the 16 GB capacity once and for all, I must say that 32 GB can be enough (I currently have about 12 GB free in my iPhone 5), and a 64 GB iPhone SE will be more than enough for a lot of people. In my opinion, Apple has chosen all the right trade-offs in engineering the iPhone SE.

The 9.7‑inch iPad Pro

What about the new smaller iPad Pro? When rumours started circulating that what was first believed to be the new iPad Air 3 would actually be a second, smaller model in the iPad Pro line, I didn’t understand the move. What would make it a ‘Pro’ iPad? Just the Apple Pencil support? And when it’s time to upgrade the iPad Air 2, how is Apple going to differentiate the two 9.7‑inch iPads? Things got clearer for me at the end of the iPad Pro introduction, when this slide came up:

The new iPad line

It makes more sense when you put this lineup in context with other Apple product lines. Compare this with the current MacBook line: the iPad mini and iPad Air 2 are like the 11-inch and 13-inch MacBook Air, while the 9.7‑inch and 12.9‑inch iPad Pro are like the 13-inch and 15-inch MacBook Pro. Maybe the feature gap isn’t exactly the same for now, but the new grouping in the iPad family makes more sense to me now. Two consumer iPads on the left, two prosumer iPads on the right.

As for the differences between the Air 2 and the 9.7‑inch iPad Pro, there’s definitely more than meets the eye. Just look at this other slide, recapping what the new iPad offers:

iPad Pro features

The smaller iPad Pro is an absurdly compelling device. It has basically everything the 12.9‑inch model has (except the size), and more, though I think the bigger iPad will get the better True Tone display and the better cameras at the next iteration. It will definitely meet the needs of all those who want a powerful iPad with unmatched drawing abilities but feel the 12.9‑inch model to be a little too much to handle. I have a third-generation 32 GB iPad, and seeing how a 32 GB 9.7‑inch iPad Pro today costs as much as my iPad cost me in 2012 while packing an incredible amount of technical innovation under the bonnet, upgrading to this new iPad should be a no-brainer, and it will be for a lot of people. I guess the iPad Air 2 will remain a viable option if, and only if, you’re really on a budget. As for me, I still aim to save enough money to get the 12.9‑inch model — contrary to my iPhone size preferences, when it comes to… non-pocketable devices, I prefer bigger screens.

The only design detail that perplexed me is probably the same that perplexed you — the protruding rear camera. Craig Grannell writes:

In terms of specifications, it seems to match the camera in the iPhone 6s, but that also means — just like on the iPhone — it is not flush with the case. When used flat on a table, this means the new iPad will wobble — not great if you’re drawing with Apple Pencil or even playing games. And how strong is that lip around the camera? What potential is there for damage? Will users essentially be forced into buying a case, thereby adding heft to the iPad and making its ‘thinness’ largely irrelevant?

I share his same concerns, though Matthew Panzarino has posted a brief video showing that the iPad does not wobble during use. Something that left me just as perplexed. It should wobble, but perhaps it’s a matter of size: the camera protrusion can be much less noticeable when counteracted by the wider surface and distributed weight of a 9.7‑inch iPad, as opposed to the smaller surface of an iPhone. I’m just guessing here; I’d really like to try the new iPad in person.

There are sadder things

During his iPad presentation, Phil Schiller (senior VP of marketing), fired this torpedo (emphasis mine):

There’s a second group of people that we’d love to reach with this iPad Pro: Windows users. You may not know this, but the majority of people who come to an iPad Pro are coming from a Windows PC.

Windows PCs were originally conceived of before there was an Internet, before there was social media, before there was app stores, and this is an amazing statistic: There are over 600 million PCs in use today that are over five years old. This is really… sad. It really is. These people could really benefit from an iPad Pro.

When they see the features and performance and capabilities of a product like the iPad Pro, designed for the modern digital lifestyle, many of them will find it is the ultimate PC replacement.

While he has a point, judging from many people’s reactions on Twitter and elsewhere, the part of his quote I’ve emphasised above did strike a discordant note. Some said that this is a bit rich coming from a company still selling a 13-inch MacBook Pro containing 4‑year-old technology, and whose current Pro laptops could really benefit from an update. I think that Schiller’s comment wasn’t meant to come across as harsh as it sounded. I took it to simply mean that many PC users with old computers are really missing out and should consider an iPad Pro to jump on the Post-PC era bandwagon. But yes, the delivery probably turned out to be more unfortunate than intended.

I’ll just close with a quip — There are sadder things than five-year-old PCs: the current state of the Mac App Store, to name one.

→ Surveillance capitalism

Briefly

Shoshana Zuboff, in The Secrets of Surveillance Capitalism:

I’ve come to a different conclusion: The assault we face is driven in large measure by the exceptional appetites of a wholly new genus of capitalism, a systemic coherent new logic of accumulation that I call surveillance capitalism. Capitalism has been hijacked by a lucrative surveillance project that subverts the “normal” evolutionary mechanisms associated with its historical success and corrupts the unity of supply and demand that has for centuries, however imperfectly, tethered capitalism to the genuine needs of its populations and societies, thus enabling the fruitful expansion of market democracy.

Surveillance capitalism is a novel economic mutation bred from the clandestine coupling of the vast powers of the digital with the radical indifference and intrinsic narcissism of the financial capitalism and its neoliberal vision that have dominated commerce for at least three decades, especially in the Anglo economies. It is an unprecedented market form that roots and flourishes in lawless space. It was first discovered and consolidated at Google, then adopted by Facebook, and quickly diffused across the Internet. Cyberspace was its birthplace because, as Google/Alphabet Chairperson Eric Schmidt and his coauthor, Jared Cohen, celebrate on the very first page of their book about the digital age, “the online world is not truly bound by terrestrial laws…it’s the world’s largest ungoverned space.”

While surveillance capitalism taps the invasive powers of the Internet as the source of capital formation and wealth creation, it is now, as I have suggested, poised to transform commercial practice across the real world too. An analogy is the rapid spread of mass production and administration throughout the industrialized world in the early twentieth century, but with one major caveat. Mass production was interdependent with its populations who were its consumers and employees. In contrast, surveillance capitalism preys on dependent populations who are neither its consumers nor its employees and are largely ignorant of its procedures.

Make time, and read the whole article carefully. It’s full of brilliant insights.

(Via Aral Balkan)